Lifestyle & licensing
A URP collection and select brand collaborations rooted in the factory, its archive and record culture.
Nashville, Tennessee · Since 1949
United
Record
Pressing.
Lifestyle licensing.
Stories worth telling.
Nashville / A living archiveSince 1949.
453 Chestnut Street
The Motown Suite
Bobby Rush / Upstairs at United
Live. Direct to analog.01 / The partnershipCrooked Highways ↗
The Crooked
Highways proposal
Lead URP’s apparel and brand partnership licensing program, alongside the development of film, television and recurring digital content.
Film & media
Recurring digital stories, a premium docuseries and a feature documentary, developed through Crooked Highways.
URP’s identity and approvals anchor both programs. Commercial terms would be agreed separately.
02 / The collectionExisting URP concept work
Good Rotation.
Washed color. Familiar marks.
A life spent around records.
Graphic tees
Factory Record, Good Rotation and Press On. Original front and back concepts.
Concept mockups. Final artwork, fit and materials would progress through approval and sampling.
03 / Brand partnershipsIllustrative collaborators to explore
A considered
circle of brands
Apparel / Vinyl / Everyday objects
01 / Good Rotation concept
02 / Archive-inspired apparel
03 / Record culture
04 / Everyday uniform
05 / The listening ritual
02 / Archive-inspired apparel03 / Record culture04 / Everyday uniform05 / The listening ritual04 / Film, television & digitalProduction partner: Crooked Highways ↗
URP
on screen.
The people and place behind generations of records. A living factory, a historic archive and the culture that keeps vinyl moving.
A rotating series
Short stories with In Sheep’s Clothing and its vinyl community.
Recurring digital contentA premium docuseries
More room for URP’s people, recordings and cultural chapters.
Target platforms include NetflixA feature documentary
A cinematic film connecting URP’s history with the people making records today.
Theatrical release ambitionDevelopment opportunities, not commissioned productions or secured distribution. Formats can develop in parallel.
05 / A place to beginIn Sheep’s Clothing ↗
Working title
In Rotation
at URP
Each episode follows a guest’s chosen record into its story, craft and listening experience.
- Crooked Highways
- Development and production
- In Sheep’s Clothing
- Proposed curation, publishing and community partner
A pilot tests the format before a recurring run. Guest participation and music rights to be secured.
06 / Retail & listening cultureVisit Supervinyl ↗
Los Angeles
Supervinyl
A proposed retail and event partnership, starting with Brian’s existing relationship with the owner.
- 01Listening events linked to the content series
- 02Limited vinyl releases, subject to artist and label rights
- 03Apparel launches and an in-store URP presence
07 / The first phaseFor discussion
A focused
starting point.
Scope & direction
Agree Crooked Highways’ role, review URP’s assets and choose the first collaborators to approach.
Concepts & a pilot
Develop a capsule direction and a content pilot treatment, with costs and an approval plan.
12 months
A proposed media development and shopping window.
Start by agreement. Production and release schedules follow a viable deal.
Discussion points: scope, partner priorities and development budget. Licensing economics, media participation and rights would be agreed separately.
Back to the proposal