01 / MUSIC IN EXTRAORDINARY PLACES
Executive Producer
Mike Posner. Zion National Park. Live music, storytelling and a love of the outdoors.
Read about the Outside seriesArtists. Merchandise. Culture.Brian Furano / An ongoing story
Global Merchandising Services
ROCK ’N’ ROLL.
Worn for life.
From my family’s Winterland roots to my work at Global, I build relationships between artists, brands and fans — with the rock-and-roll T-shirt at the heart of the story.
My work with GlobalGlobal Merchandising ServicesSVP / Head of Business Development & Artist Relations
TURN IT UP.TAKE IT WITH YOU.
01 / The core businessLive / Retail / Licensing / E-commerce
GLOBAL
MERCHANDISING
SERVICES.
Explore Global From the stage
into people’s lives.
My work at Global centers on artist relationships and business development: connecting creative identity with merchandise, licensing and experiences that mean something to fans.
SVP / Head of Business Development
& Artist Relations
A world of music.
Made tangible.
Global on the floor
BLE / 2026
The culture. The connection.
Beyond
the T-shirt.
Apparel, artwork and collectibles. A closer look at the world of Global, through photographs from the exhibition floor.
Exhibition photography from Global at BLE 2026.
The thread that connects it allWinterland roots. A Global perspective.
My family’s story02 / Selected work
Same instinct.
Different stages.
01 / MUSIC IN EXTRAORDINARY PLACES
02 / THE WORDS THAT STAY WITH US
A Lyric Collective project
A song you know by heart, carried into everyday life. Music, memory and thoughtfully made merchandise.
Explore Lyric CollectiveCrooked Highways
Stories that travel beyond the stage.
Rock & Brews
A place where the soundtrack, the atmosphere and the people are all part of the experience.
Explore Rock & Brews03 Roots
It started
backstage.
Music and merchandise are part of my family’s story.
My roots reach back to Winterland Productions and its early work with the Grateful Dead. Growing up around that world shaped how I think about music: the show matters, and so does the connection people take home.
Today, that perspective informs my work across artist relationships, licensing, merchandise, and storytelling.
The story behind the roots
04 / Connect
Let’s make
some noise.
Artist relationships, merchandise, licensing —
or an idea worth turning up.
The shirts & their sources
Selected merchandise from the artists’ official stores.
- Dexter and the Moonrocks / Mushroom Helmet T-shirt
- Kings of Leon / Retro Cherries Tee
- Dolly Parton / Yellow Poster Tee
- Grateful Dead / Yellow Pomelo Stealie T-shirt
Product imagery belongs to the respective artists and official stores. This selection does not imply a current Global roster affiliation or Brian’s individual design or product credit.